As a product line, the Infinity2 offering was seemingly complex
and unfocused, with a deep
offering of products across several
categories. The product system
was in desperate need of an overhaul, not only to clear up the product line for the consumer,
but for the internal distributor
audience, as well.

The solution was two-fold. The
first component -- a color-coded system -- quickly identifies each product as part of a category
(weight loss, nutrition, wellness, herbals, performance). The
second part of the solution uses
the category color area to identify each product's key benefit as a
call-to-action verb (for example, under "Herbals" - boost, uplift, resist, relax, think). These key benefits are, in-turn, supported
by the product’s name
(Korean Ginseng, St. John's
Wart, Echinacea, Kava Kava,
Ginko Baloba).