CORPORATE IDENTITY
& HANG CARD DESIGN

The clean, modern look of the revitalized Wilsons Leather identity was designed with a key directive in mind -- "The leather is the hero."

Featured in "American
Corporate Identity" Annual

LOGO & HANG CARDS >>
White backgrounds provide
relief to otherwise visually
"heavy" merchandise displays.

HANG TAG DESIGNS >>
This modular hangtag system
was designed to accommodate
multiple layers of garment-
specific information. Additionally, standardized sizing created
production economies.

GIFT TIN DESIGNS >>
These tins were designed as a packaging vehicle for Wilsons Leather gift cards.

(From the historic portfolio
of Richard LeBlanc.)