PHASE III
Development and Design
Bringing Your Package to Life

Package Development and Design

Start from the Product Persona and Package Promise.

Explore various conceptual avenues with an eye on the final Positioning.

Refine the explorations, guided by the Product Persona, Package Promise and Positioning Statement.

Define the final conceptual direction.

Explore variations in graphic, color and typographic details.

Finalize design and production art.

Let's get started! >>>

When developed effectively and
designed right, package design should:
• generate awareness
• foster understanding
• promote consideration
• strengthen conviction
• drive purchase