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"I believe that effective package design
comes down to one factor — affinity.
When the shopper and the package connect,
the shopper should say, 'This product
understands me and will fit effortlessly
into my lifestyle.'" |
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Creatively-driven and strategically-minded, B12 director
Richard LeBlanc is the 20-year design industry veteran who:
• supported Tony Roma's in getting their barbecue sauces
– from the kitchen to the consumer
• helped bring to market, licensed room decor products
– for Disney's The Little Mermaid and Winnie the Pooh
• worked with Wilsons Leather to reposition the brand as
– fashion-forward, and reclaim its authority in leather
Under his leadership, B12 strives to give each and every client
the competitive edge in their marketplace, defend shelf space,
command shoppers' attention and encourage customer retention. <<< Company Overview |
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